More Than March
March Madness is year-round. Even though the tournament is only a month long, it's the epitome of fandom and preparation. It is a unique love that knows no constraint.
March is the pinnacle, the peak of excitement, the release we wait for. The opportunity to express a passion that's 12 month's in the making.
It's More Than March.
Social Takeover
Wilson's social channels got makeover with the new More Than March campaign look and feel
Instagram Stories were utilized to drive followers to view the full length spots
Digital Takeovers
The campaign launch included digital takeovers on Bleacher Report and NCAA.org, promoting the new More Than March campaign
Email Outreach
Email newsletters were sent out at the start of the tournament, Final Four, and Championship - promoting our partnership as the Official Ball of NCAA March Madness, pushing forth the new campaign
Results
With a mix of strategic partnerships, and paid and earned media, the 2018 March Madness (3/1-4/10) campaign delivered nearly 32 million media impressions and boosted sales revenue 14% from 2017 and up 29% from 2016