Spalding Brand Relaunch
With almost 30 years of virtually no brand presence, we launched Spalding's "True Believers" campaign during the 2016 NBA All-Star Weekend with one goal in mind: bring heritage to the modern day forefront by calling on everyone's inner "True Believer"
#TrueBelievers campaign results
Spalding Nickname Generator
The "True Believers" campaign also marked the launch of Spalding's "Nickname Generator"
The "Nickname Generator" prompted consumers to answer a set of questions about their game to receive one of over 500+ nicknames
Consumers were urged to share their nickname on their social channels for a chance to attend the NBA Finals
User Generated Content
True Believers were encouraged to share their own game for a chance to be featured on Spalding's channels
Digital Takeovers
The campaign launch included digital takeovers on Bleacher Report and NBA.com, promoting the new True Believers campaign
Social Makeover
Spalding social channels got an up-to-date makeover with the new True Believers campaign look and feel
Perisciope Live
A pregame chat with Damian and Demar encouraged fans to engage with their favorite players by asking them questions in real time
Totaling over 8,000 likes, this Periscope broadcast was a first for Spalding, further spreading the buzz of the new "True Believers" campaign