PLAY ON

Fueling fun through the Power of Play. The State Fair Corn Dog "Play On" campaign encouraged moms to rethink feeding time for the kids through various games, plating suggestions, arts & crafts, and recipes carried out via Facebook and Pinterest

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Easy, digestible, step by step Pinterests guides to inspire mom's creativity

"Fun-spirtation" games were made, incorporating the State Fair Corn Dog box in outdoor/indoor activities

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The State Fair 360° Playroom allowed consumers to virtually interact with the playroom in search of the hidden State Fair Corn Dogs

This was State Fair Corn Dog's most engaged piece of content to date, with nearly 400 comments, reaching over 800K people

State Fair - Play On

PLAY ON