CFP Championship
For more than 90 years, Wilson footballs have been in the hands of championship-hungry college football players looking to leave their mark on the game. Wilson is proud to make history once again as the first official football of the College Football Playoff.
To reinforce this partnership, Wilson reached fans through both experiential and digital executions.
Experiential
Equipped with a pick-up truck, towing rig, and branded trailer, Wilson drove south to give fans a hands-on experience demonstrating how the official ball of the CFP Championship comes to life by recreating the Ada, Ohio Wilson Factory
ESPN Takeover
Once the winners were crowned, an ESPN page takeover began for fans to Roll With The Winners and Own The Gold
Email Outreach
Targeted emails were sent to Alabama fans to help them celebrate their teams CFP Championship victory with a limited-edition ball
