125TH ANNIVERSARY OF BASKETBALL
In the eve of the 125th Anniversary of Basketball, Spalding set out to honor the game with a simple "Thank You" letter and 125 limited edition balls
A logo and pattern were created to honor the game. Each icon representing the fundamentals of the game, both past and present
"Thank You" letter became a key feature to the ball's custom packaging
125 limited edition balls were made and gifted to key influencers, one ball for each year of the game
Custom 125th graphics were made for each of our endorsers to keep celebration going
RESULTS
Influencer Impressions: 71,308,471
Spalding Social Impressions: 509,385
Partner Impressions: 90,701,761
PR Total Impressions: 88,297,821
Social Total Engagements: 1,242,015
